I just watched the official video on HTC Hero and I can’t help wondering what is the value add? Let me say at the outset that I admire the Android platform and handsets adopting it and that what I’m about to say is in no way a criticism. However I would like to ask the question: how will Android and adopting handsets distinguish themselves in the shadow of the iPhone? The fundamental problem that Android and adopting handsets are facing is that it’s all been done before by Apple who have had the added advantage of refining and maturing their product over time. The typical characteristics of the OS and the handset marketed in that video, touchscreen, seamless integration with the internet and catering for all possible needs of the user, have all been done before and replicating that unfortunately gives the impression of lack of originality.
Android attempts to add more animation and eye candy but it’s all too easy to overdo it. The only real unique value add I can see is that they allow you to fully customise your desktop and that in my opinion is one of the annoyances of the iPhone and a real plus point of Android. Some might say that the Android platform being open and supporting multiple languages including Java is a major win. However this cannot be the defining value add as if you have no consumer who will you develop for? For the common consumer there has to be a very real tangible value over alternative platforms and sadly having come much later than the iPhone and being relatively new still Android is in my opinion at a serious disadvantage. It nevertheless shows more promise than Symbian and other non-Apple platforms and in due time I’m sure it will have overcome this difficulty to an extent and established its place on the market. I look forward to its progress in the future. If I can get my hands on an Android handset cheaply maybe I’ll even try my hands on some development.