Bloomberg has quite tastefully summarised our expectations of what Steve Jobs is likely to announce at this year’s WWDC conference on 6th June. We’ve all become so accustomed to hardware revolutions every 12 months that it comes as a massive heartfelt let down that no such hardware announcements are expected this time around. A new iPad was released earlier this year and a new iPhone is not expected to be announced until Winter this year.
So what can we expect this month? A new iCloud service is probably the most intriguing of rumors due to novelty factor whereby Apple will allow storage of music on the cloud as opposed to the local hard drive. It sounds interesting and certainly has the advantage of removing the need for the tedious backup process. However it also increases reliance on the internet which is generally very poorly featured in the UK in both mobile and terrestrial forms and non-existent on the London tubes. Though Apple pushing forward the performance boundaries of telecommunication networks has and can only continue to be a good thing.
However any investment in cloud technology must at this point be innovative and compelling in ways that currently are inconceivable simply due to the sheer abundance of cloud technology that has come to be over the years and the shameless exploitation of cloud terminology strewn across the internet. Microsoft’s blatant billboards and posters about cloud computing in London tube stations certainly didn’t help as it simply wasn’t clear what they were selling. Yes I know your stuff is on the cloud but so is mine. So is everyone and everything out there. It’s called the internet. At this point I’m so overwhelmed by the sheer quantity of cloud news in the last few years that I’m almost not receptive to anything further in this domain.
The next most exciting piece of news is expected to be about the next version of iOS and Mac OS X (codenamed Lion). Given how long we go between software updates from certain vendors examples being Microsoft and Sun – Apple customers are spoilt in this sense. iOS 5 is rumored to have a new widget mechanism and a new notifications feature and documentation on Lion has been available for quite some time now.
It’ll be interesting to see how Apple approaches the threat of increased competition from upcoming Mango and increasing market share acquisition by Android through both its cloud services and iOS upgrades. Regarding the new handset in September my wishlist would be to make the sim card even smaller, incorporate hardware NFC for mobile payments, increase battery life by making the battery even bigger in capacity and through support of 4G place even greater strain on the UK networks. That’s my rant over. Thank you for listening.